Older Adults Musica calls out for votes to bag a share of Tesco’s bag fund

March 5, 2018

Musica Music and Wellbeing CIC is bidding to bag a massive cash boost from the Tesco Bags of Help initiative for its new innovative project – Press Play to Rewind.

Tesco teamed up with Groundwork to launch its community funding scheme, which sees grants of £4,000, £2,000 and £1,000 raised from carrier bag sales in Tesco stores awarded to local community projects. Three groups in every Tesco region have been shortlisted to receive the cash award and shoppers are being invited to head along to Tesco stores to vote for who they think should take away the top grant.

The project Press Play to Rewind is one of the groups on the shortlist.

What is Press Play to Rewind?

Press Play to Rewind is new initiative for Dorset and seeks to improve the lives of adults in care settings and the community with personalised playlists created with their carers and family. Music which is highly personal to an individual has the potential to lift moods, trigger memories and encourage discussion.

Press Play to Rewind aims to work with healthcare professionals in care settings and carers in the community to have the confidence and skills to use person-centred music with older adults, particularly people living with dementia. Developed and delivered by practitioners in the field, the training course provides a clear understanding of why and how incorporating music into daily life can benefit a loved one and carer.

“Project Manager Diane Samways says A life without music is unimaginable for many and yet for some people in care-home settings opportunities to access music can be few and far between. The knock-on effects of music are incredible, simply listening to a personalised playlist can dramatically help re-install a sense of self-worth and improve overall health. This much-needed cash injection from Tesco Bags of Help would enable us to enter more care homes and provide a programme of training and workshops across Dorset

How can I vote?

Voting is now open in the Blandford Forum branch of Tesco throughout March and April. Customers can cast their vote using a token given to them at the check-out in store each time they shop.

Tesco’s Bags of Help
Tesco’s Bags of Help project has already delivered over £43 million to more than 10,000 projects up and down the UK. Tesco customers get the chance to vote for three different groups every time they shop. Every other month, when votes are collected, three groups in each of Tesco’s regions will be awarded funding.

Alec Brown, Head of Community at Tesco, said: “We are absolutely delighted to open the voting for March and April. There are some fantastic projects on the shortlists and we can’t wait to see these come to life in hundreds of communities.”

Groundwork’s National Chief Executive, Graham Duxbury, said: “We’ve been thrilled to see the diversity of projects that have applied for funding, ranging from outdoor classrooms, sports facilities, community gardens, play areas and everything in between. “We’re looking forward to learning the results of the customer vote and then supporting each group to bring their project to life.

Funding is available to community groups and charities looking to fund local projects that bring benefits to communities. Anyone can nominate a project and organisations can apply online. To find out more visit www.tesco.com/bagsofhelp.


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